Emma+and+social+identity+theory

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=Explanation of the theory= Investigating Social Dynamics: Power, Conformity, and Obedience
 * Basic need to belong, to associate with, and be accepted by others
 * Peer pressure is a social force that makes people, especially adolescents, do strange things to be accepted
 * Group influence: Most often indirect, simply modeling the normative behavior that the group wants us to imitate and practice
 * Authority influence: More often direct and without subtlety. Because the command is open and bold-faced, one can decide to disobey and not follow the leader

Investigating Social Dynamics: Deindividuation, Dehumanization and the Evil of Inaction
 * Are we born evil and transformed by society into decent humans, or born good and corrupted? Are we all capable of being a saint or a sinner.
 * Anything that makes people feel anonymous reduces their sense of personal accountability, thereby creating the potential for evil action.
 * If the situation or some agency gives them //permission// to engage in antisocial or violent action against others people are ready to go to war.
 * If the situation conveys a reduction of self-centeredness with anonymity and encourages prosocial behavior, people are ready for love.
 * The sense of a lack of personal identifiability can induce antisocial behavior
 * Deindividuation creates a unique psychological state in which behavior comes under the control of immediate situational demands and biological, hormonal urges

__War__
 * A key ingredient in transforming ordinarily nonaggressive young men into warriors who can kill on command is first to change their external appearance
 * Military uniforms, masks, hair cuts, face paint

=Evidence (specific studies and findings)=
 * **Studies on Group Influence**
 * Muzafer Sherif, 1935.
 * Solomon Asch, 1955.
 * **Studies on Authority Influence**
 * Stanley Milgram (19 experiments over a year)
 * Ten lessons from the Milgram Studies: Creating Evil Traps for Good People (Lucifer Effect, 273)
 * Milgram Obedience Model (Lucifer, 275)
 * Charles Sheridan and Richard King, 1972