Sociocultural cognition Social norms Cultural norms


Sociocultural cognition

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Topic 4

Explain the formation of stereotypes and their effect on behaviour.


What is a stereotype?

A form of social categorization (we tend to categorize ourselves as part of a group)
Stereotypes can lead to prejudice and discrimination.
Studies: Daniel Wright (2001), Grothaus, Steele and Aronsen (1995).